Monday, July 14, 2008

Tamil editors.

I have been fascinated for a long time with the way Tamil (An Indian language) editors have taken shape. But I was not very comfortable with many softwares which I used. I used to make use of the editor in (scroll down to the end). But I was finding it very difficult to use as I had to search for spellings if the word is wrongly transliterated. But these days I have found a new place to bring my Tamil to life. It is a very well known place to many of us. It is the scrapbook editor which has scrap facility in Tamil, Telegu, Hindi, Malayalam... it is really good editor to have a try in the first place. It gives you different combinations of possible spellings.
என் இனிய பொன் நிலாவே...
பொன் நிலவில் என் கனாவே... Cheers!!!!

Sunday, July 13, 2008

Who is he?

How does this sound. "I don't know very English, but I know as much as write to you." People who know English will at least giggle. But this was written by no small man. This was written by the very man who gave this famous speech "I warn you, I am just beginning! If there is in your hearts a vestige of love for your country, love for humanity, love for justice, listen carefully... I know that the regime will try to suppress the truth by all possible means; I know that there will be a conspiracy to bury me in oblivion. But my voice will not be stifled – it will rise from my breast even when I feel most alone, and my heart will give it all the fire that callous cowards deny it... Condemn me. It does not matter. History will absolve me".
This is part of the letter written by Fidel Castro to ???. He wrote to Franklin D Roosevelt when he was twelve!!!. The purpose?? He wanted a $10 bill which is in green color. !!! Have a look at the letter Mr. Castro wrote to Mr. Roosevelt.
I guess had Mr. Roosevelt sent Mr. Castro the $10 bill the latter would not have gone against the Americans. A $10 would have created a soft corner and a good image of the Americans in the mind of Mr. Castro and he would not have criticized the Stars and Stripes nation in full public view. Had Mr. Roosevelt known even a bit about what Mr. Castro could do to the Americans he would have sent him a box full of $10 bills. :-)

.com oscars!!!

How good will it be to have a oscar kind of award ceremony for the most powerful company? Yeah Forbes has one listing which is totally based on the revenues generated and the profits. but powerful company means a lot more. Can we have a company which is reputed, liked by masses etc etc.
Yes there is an award ceremony for the most powerful company.

The purpose of this website is to give the opportunity to a company to match with the keywords " the Most Powerful Company " for one year. All companies are welcome to bid in order to become the most powerful one for one year.

Each year, a new auction is set up with equal chances for all bidders. Each year, the Most Powerful Company title is at stake.

The winning company will be provided with:
- the top ranking on search engines as "the world's most powerful company" for one year
- one ad of any chosen format
- the possibility to adjust the design of the website to its needs
- a show-off of its marketing creativity

All bidders will be rewarded with a better ranking on websearch engines and a better visibility for world's consumers, which will be reinforced by the polls.

This is an idea by three graduates from a B School and the results are due on July 31. Guess this is the first year and the contest is yet to catch up with the silicon valley biggies. Anyways a good start.

Viral Marketing

Wiki puts it as "Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses". Click here to learn more.
I don't know if you were a part of the latest "Download Day 2008"? Was there some thing existing before this year as a download day? Why was it done? The answer is it was the FF or the Mozilla Firefox developers who chose such a marketing strategy to get their "huge" chunk of internet browser users. Mozilla was no bad previously. But this time they made sure they shut doors on many browsers even the IE most likely ;-).
The strategy they adopted to get the Download day a grand success is called viral marketing. For those wondering what success did it achieve on that day, the answer is they have entered the Guinness Book of records for the most downloaded software in a day. Eye popping numbers 8 Million Downloads in a day!!!.
This is a typical case study for the B-minded people.
When i say a case study I am reminded of yet another marketing strategy adopted by Cello company. They were new in the market and wanted the Brand Recognition to happen in the first place. So they had announced in the news papers that "reps from our company will call to your house number randomly anytime between xx and yy. If you correctly say cello instead of hello you will get nice gift vouchers etc etc." The whole of the chennai city went on saying cello cello for every call they got. Did they (the company) make a call or not... who cares. their objective was to recognize their brand. They did it. So marketing is very powerful when its cheap and creative but more importantly if it does meet the objective.

Life - a Trade.

Is life a trade? I was just thing about how life really is all about trade offs that we have to make. Right from a simple example over here: You go to your relatives place and they ask you do you prefer Tea or Coffee? You like both but can you say both? They will scan if top to bottom if you say so. You say "he he eeeee any thing will do" if you cant make a choice.
But life somtimes is merciless. It does throw you tough situations and will ask you to make a trade off. consider the example here: A man goes to see a girl along with his family members on the advice of a local astrologer or to be precise a match maker. But having seen the girl the man feels her younger sister is any time better than her so-called match, what can he do? Its like having Jileabi() in your hand not able to taste it.
although everyone in their life would have made and are making a million trade offs every minute we would not have acknowledged it with a name "trade-off". I got this word struck to my tongue from my interviewer also the owner of the company which gave me a job offer letter. He was from Microsoft and he grilled me for a 3 hours session at a stretch. I got through and I was the first employee of that company(I din't joint that company though). I asked him what the pay is he said 15K/M. I said its very low considering the investment I have made to do my graduation. I need some good return of investment and that was when he was telling me about trade offs and how he had to open a company in coimbatore etc etc. But trade off is a nice word which I liked. I traded off his offer finally. :-)

Life essentially is all about tradeoffs and which trade you choose and which one you bid good by to makes up your life altogether.