Monday, July 14, 2008
என் இனிய பொன் நிலாவே...
பொன் நிலவில் என் கனாவே... Cheers!!!!
Sunday, July 13, 2008
This is part of the letter written by Fidel Castro to ???. He wrote to Franklin D Roosevelt when he was twelve!!!. The purpose?? He wanted a $10 bill which is in green color. !!! Have a look at the letter Mr. Castro wrote to Mr. Roosevelt.
I guess had Mr. Roosevelt sent Mr. Castro the $10 bill the latter would not have gone against the Americans. A $10 would have created a soft corner and a good image of the Americans in the mind of Mr. Castro and he would not have criticized the Stars and Stripes nation in full public view. Had Mr. Roosevelt known even a bit about what Mr. Castro could do to the Americans he would have sent him a box full of $10 bills. :-)
Yes there is an award ceremony for the most powerful company.
The purpose of this website is to give the opportunity to a company to match with the keywords " the Most Powerful Company " for one year. All companies are welcome to bid in order to become the most powerful one for one year.
Each year, a new auction is set up with equal chances for all bidders. Each year, the Most Powerful Company title is at stake.
The winning company will be provided with:
- the top ranking on search engines as "the world's most powerful company" for one year
- one ad of any chosen format
- the possibility to adjust the design of the website to its needs
- a show-off of its marketing creativity
This is an idea by three graduates from a B School and the results are due on July 31. Guess this is the first year and the contest is yet to catch up with the silicon valley biggies. Anyways a good start.
I don't know if you were a part of the latest "Download Day 2008"? Was there some thing existing before this year as a download day? Why was it done? The answer is it was the FF or the Mozilla Firefox developers who chose such a marketing strategy to get their "huge" chunk of internet browser users. Mozilla was no bad previously. But this time they made sure they shut doors on many browsers even the IE most likely ;-).
The strategy they adopted to get the Download day a grand success is called viral marketing. For those wondering what success did it achieve on that day, the answer is they have entered the Guinness Book of records for the most downloaded software in a day. Eye popping numbers 8 Million Downloads in a day!!!.
This is a typical case study for the B-minded people.
When i say a case study I am reminded of yet another marketing strategy adopted by Cello company. They were new in the market and wanted the Brand Recognition to happen in the first place. So they had announced in the news papers that "reps from our company will call to your house number randomly anytime between xx and yy. If you correctly say cello instead of hello you will get nice gift vouchers etc etc." The whole of the chennai city went on saying cello cello for every call they got. Did they (the company) make a call or not... who cares. their objective was to recognize their brand. They did it. So marketing is very powerful when its cheap and creative but more importantly if it does meet the objective.
But life somtimes is merciless. It does throw you tough situations and will ask you to make a trade off. consider the example here: A man goes to see a girl along with his family members on the advice of a local astrologer or to be precise a match maker. But having seen the girl the man feels her younger sister is any time better than her so-called match, what can he do? Its like having Jileabi() in your hand not able to taste it.
although everyone in their life would have made and are making a million trade offs every minute we would not have acknowledged it with a name "trade-off". I got this word struck to my tongue from my interviewer also the owner of the company which gave me a job offer letter. He was from Microsoft and he grilled me for a 3 hours session at a stretch. I got through and I was the first employee of that company(I din't joint that company though). I asked him what the pay is he said 15K/M. I said its very low considering the investment I have made to do my graduation. I need some good return of investment and that was when he was telling me about trade offs and how he had to open a company in coimbatore etc etc. But trade off is a nice word which I liked. I traded off his offer finally. :-)
Life essentially is all about tradeoffs and which trade you choose and which one you bid good by to makes up your life altogether.